Research showed people need at least two hours a week in nature for their wellbeing, but 40% of UK working adults missed out. To solve this problem, Land Rover set out to become the official sponsor of the Great Outdoors. Using the campaign platform of ‘Find your #Outspiration’, we deployed a digitally-enabled real world treasure hunt across a
paid, owned and earned campaign, utilising Landmrk experiential technology, to inspire everyone to get their 2-a-week outside. Despite low spend, the campaign exceeded all expectations. The competition helped us to get the Nation outside, with 7,040 participants, versus a 5,000 target and 878 competition entries, versus a 250 target.
Best Use of Digital Media: Silver