VR is a technology with real impact that they should be exploring now – and that BIMA is a good guide to help them with that exploration. Lawrence Weber, Karmarama
There is a huge amount of potential in VR across multiple industry sectors and use cases and the UK has some of the world’s best talent in this emerging field. Often though, people have misconceptions about the tech. The VR Open Studio Day is an attempt to get people experimenting with and understanding the tech. We think it is going to be the biggest simultaneous VR experience yet.
It came out of a discussion in a BIMA Immersive Tech Think Tank meeting. We wanted to find a way to get more people experiencing VR and raise the profile of the individual studios, the Think Tank and BIMA itself.
The biggest challenge by far around emerging tech in general is quantifying and identifying ROI. Early adopting clients will get a PR bang out of being the first to do something, but it takes an investment of time, energy and budget to properly learn about the potential impact of a new technology to your business. It also takes courage and a long term view.
It can help agencies and their staff better understand the potential of VR and how that potential might be harnessed for the advantage of the agency’s clients and – of course – for the agency themselves.
What might be the power of VR for me and my clients and what kind of experiences can I build with it?
That VR is a technology with real impact that they should be exploring now – and that BIMA is a good guide to help them with that exploration.
There are 13 studios across the UK taking part in our VR Open Studio Day on the 20 September. It is a free event but places are limited. To book your place click here.