Immersive Tech Think Tank

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Mission Statement

To help BIMA members and the wider industry understand the possibilities of immersive technologies, to set best practice and develop an ever evolving suite of case studies.

About the council

The BIMA Immersive Technologies Think Tank was established to inspire, provoke and educate BIMA members and wider industry on the power and potential of immersive technologies.

We’re working to inform the national debate on how to create better immersive experiences and explores new ways to make immersive valuable. We do that by publishing industry-respected white papers and best practice guidelines, hosting events and building an ever-evolving suite of inspiring case studies.

Council Chair

Lawrence Weber, Managing Partner at Curve


Lawrence is Chair of the BIMA Immersive Tech think tank and he has 17 years+ experience in digital, integrated and creative agencies joining Karmarama in 2012. View profile

Council Members

Bertie Millis, Managing Director at Virtual Umbrella

Dom Collins, Co-Founder, Darabase

James Watson, Chief Marketing Officer, Immerse

Lauren Dyer, Brand Partnerships - Emerging Technology at The Mill

Nicola Rosa, Global Head of Immersive Learning, Accenture

Owen Cotterell, Director, Juice Immersive

Samantha Kingston, CEO, Virtual Umbrella

Scott Shillum, Managing Director at

Solomon Rogers , Founder/CEO at REWIND

Will Saunders, Consultant & Executive Producer

Tim Sherratt, Manager Customer Development & Application Engineering EMEA, Sennheiser


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