Scotland Council

Raising the profile of the digital sector in Scotland. Promoting cross-sector engagement and education and talent initiatives.

About the council

With a mission to drive innovation and excellence across Scotland, BIMA Scotland is setting a countrywide agenda to boost Scotland’s digital economy and drive positive change within the industry.

We’re doing that by building connections nationwide to boost collaboration and unlock commercial opportunity. We’re promoting home-grown thought leaders and local talent on a national stage. And we’re recognising excellence and showcasing the outstanding work being produced by Scottish businesses and students.

Council Chair

Gerry McCusker, CEO at Dog

Gerry is Chair of BIMA Scotland and is CEO at Dog, an independent digital communications agency. Since 2001, Gerry has driven the agency’s expansion from 10 to 75 staff across offices in Glasgow, London and South East Asia.

Dog works with global brands including Heineken UK, L’Oréal, Aberdeen Asset Management, Scottish Enterprise, Bibby Financial Services, UEFA and Infront Sports & Marketing to define and achieve their marketing ambitions and commercial goals. The agency blends three core disciplines: Marketing, Design and Technical strategy & development to help organisations create brilliant customer experiences; experiences consisting of connected, valuable moments that encourage individuals to think, feel, behave or act in a desired way.

Passionate about driving digital excellence in Scotland, developing future talent, and nurturing businesses, Gerry regularly guest lectures at the University of Glasgow and Strathclyde University, while addressing fast growth Scottish businesses as part of government-funded events and mentoring workshops. He also acts as client sponsor to Dog’s partnerships with some of Scotland’s main economic development bodies to help them improve digital capabilities and marketing impact.

An active member of the industry, Gerry has delivered talks at global events and high profile organisations including the Festival of Marketing, Internet Advertising Bureau, Marketing Society, Social Media Week Singapore and the PGA ThinkTank. He brings this focus on supporting ambitious individuals and businesses to his role as Chair of BIMA Scotland.

Prior to joining Dog, Gerry was instrumental in setting up two successful Internet businesses, and continues to apply his entrepreneurial flair and strategic vision to driving the agency forward. With a passion and aptitude for unlocking opportunities through individual connections, Gerry will apply this approach to BIMA Scotland, growing the community for the benefit of the Scottish and national UK network.

Currently splitting his time between Glasgow and London, Gerry leads Dog’s growth across its UK offices and South East Asia.

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Council Members