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Whether your business is built on media buying (PPC, programmatic/display, paid social) or owned media (SEO) we all share a common goal: understanding how to deliver better results from a landscape that is constantly evolving and constantly challenging convention.
The Programmatic Council aims to cut through the noise to identify the trends worth investing in.
Eliette Cremer, Programmatic Lead at Space & Time
Eliette is programmatic lead for Space and Time, based in Manchester. She initially joined the company in 2017 in the London office as their first programmatic staff:
“We saw a massive interest for our product offering, and we now have a team of 3, which is a great accomplishment”.
Born and raised in France, she started her career in a Parisian based independent agency in 2013, where she gained experience managing campaigns on Facebook, Twitter, AdWords, Appnexus, DoubleClick, Mediamath… Moving onto GroupM, the scale of the accounts grew, and so did the verticals: apps, travel, gaming and many more.
But Eliette’s very first experience in programmatic started in 2010 during a placement for a SSP based in the Netherlands: “At that time programmatic was early stage and most of auctions behind the scene was all manual work!”