Inclusive Design Council

We inspire and support the wider industry to create experiences that allow everyone to participate equally in the digital world.

About the council

Millions of people in the UK are excluded from key digital services. The Inclusive Design Council is being established to drive understanding of the importance of inclusive design, and equip individuals and organisations with the knowledge, skills and desire to design experiences for everyone.

Inclusive design is not only an ethical and business imperative, but an engine for innovative, socially positive ideas. We want to make inclusive design the mainstream, to allow everyone to participate equally in the digital world through experiences that are not only accessible, but truly inclusive.

Council Chair

Emma Goddard, Inclusive Design Lead, at Deloitte Digital UK

Emma is Chair of the BIMA Inclusive Design council and an Inclusive Design lead at Deloitte Digital UK – a global creative digital consultancy fusing strategy, tech and design.

Emma’s worked extensively with clients in the disability space and global healthcare brands to re-imagine and deliver more inclusive products and technologies for their customers. Since establishing the Inclusive Design capability at Deloitte in 2018, she’s led a number of events, initiatives and training courses for Deloitte and their clients, designed to build the passion and hands on skills necessary to create truly inclusive products.

By designing with excluded communities, she firmly believes we not only create products that represent the full breadth of human diversity – we challenge ourselves to think differently, spurring innovative ideas and inevitably improving products for all users.

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Matt Roberts, Lead Digital Designer and UX Manager at Sightsavers

Matt is the Lead Digital Designer and User Experience Manager at Sightsavers, a non-governmental organisation that works in developing countries to treat and prevent avoidable blindness and promote equality for people with disabilities. His experience spans various creative disciplines, including branding, UI/UX design, iIllustration, animation and art direction, and he now focuses on accessible and inclusive design, for which he is a keen advocate. He has written for Creative Review about being a colour-blind designer, and he helped to create Sightsavers’ ‘Perspectives’ exhibition at the D&AD festival in 2018, which encouraged designers to look at the world from a different viewpoint to ensure their work is inclusive for everyone.

BIMA 100 (Class of 2019)

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Council Members

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