We want a digital industry we can feel proud of – one that is as forward thinking in the way in deals with issues of inclusion and diversity as it is with technology. The BIMA Diversity, Equity & Inclusion Council was established to ensure we lead the charge.
Whether challenging racism or sexual harassment, eliminating the gender pay bias, or creating positive workspaces where everyone feels valued, we’re working with organisations and individuals to make the digital industry a place we all want to work.
Joanne Ralfe, Operations and Implementation Director, T&Pm
Joanne Ralfe is an accomplished executive-level operational expert with a deep understanding of the digital and creative product lifecycle. With a strong commercial mindset and emotional intelligence, Joanne has a proven track record in P&L management and has successfully led teams to deliver high-standard, profitable digital products.
Joanne holds a Bachelor’s degree in Social Science from the University of KwaZulu Natal, South Africa, majoring in Drama and Performance Studies and Media and Communications. She has been recognized for her contributions to the industry with awards such as BIMA 100 in 2021 & 2016 and Pitch Superwomen 2020.
In addition to her professional achievements, Joanne is also an active member of her community, serving as the Diversity and Inclusion Council Chair at BIMA, co-organizer of the meetup ‘Agile for Agencies’ and providing mentorship to upcoming members of the community. Outside of work, she is a VW Campervan enthusiast, pianist, and enjoys attending festivals and knitting.
Baydr Yadallee, Senior Client Partner, EMEA at
With over two decades of expertise at the nexus of digital product innovation, customer experience, and marketing, Baydr stands as an experienced Client Partner whose career spans a number of sectors, including automotive, financial services, FMCG, and utilities. This diverse journey has equipped Baydr with profound understanding and insight, marking him as an adaptable, results-oriented leader committed to navigating top-tier clients through their digital transformation journeys to unlock business growth.
As part of the BIMA DEI Council, Baydr is deeply committed to using his wealth of knowledge in digital innovation and customer experience to mentor and guide those within the industry or aspiring to step into the digital realm.At the heart of Baydr’s professional and personal ethos is a passionate belief in the power of technology to transform customer and business challenges into opportunities. Through his role on the council and beyond, Baydr aspires to empower others by sharing his insights and experiences, hoping to inspire and cultivate a more inclusive, equitable digital industry landscape.
