BIMA Perspective Council

Understanding people is at the core of so much digital technology. We are helping to bring the research to life.

About the council


Our mission

To examine, discuss and debate the impact digital media and technology has on people and society.  We explore the good, the bad and the “we aren’t quite sure yet” by asking the difficult and awkward questions too many in the digital industries are afraid to ask.

Who we are

A collection of marketers, strategist, creatives and academics from across digital. We love the industry and think it can be a powerful force for good, so have come together to champion this whilst confronting some of the less positive effects and influence digital companies, media, tools and services have on human behaviour and the world around us. We all have different vantage points and opinions, and we aren’t afraid to share and debate them.

What we do

We create thought provoking points of view on the industry and engage the wider community (BIMA members, associated agencies plus schools and universities) in debate through:
• Articles and white papers.

• Round tables.

• Panel discussions and talks.

• Video debates.

Council Co-Chair

Beatrice Andrew, Behavioural Science Consultant

Beatrice runs a behavioural science consultancy, Be.a Consulting. Be.a Consulting helps brands apply behavioural insight by empathising with their audiences to design behavioural interventions, enhance product development and inform marketing strategies.

Bea provides bespoke services through a blend of research and creative workshopping, empowering teams to apply human insight easily and supercharge ideas.

Bea has 10 years of experience working in Digital and creative. She holds a BSc (Hons) in Neuroscience from King’s College London and an Executive MSc in Behavioural Sciences at the London School of Economics, with distinction.

Beatrice is a TEDxLSE speaker and keynote speaker at industry events such as Sitecore Symposium, InOrbit and Figaro Digital. She leads the BIMA Human Insights Council member and sits on the LSE Applied Behavioural Science event panel. Bea is also part of the Barnett Waddingham LLP consulting panel as a Senior Consultant in Behavioural Risk Advisory & Analytics.

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Council Co-Chair

Kian Bakhtiari, Founder at The People

Kian is founder of The People, a creative company powered by a global community of 150+ young creators and change-makers. He was formerly Youth Insight Lead at Dentsu. For his contributions to marketing, he has been named as one of the Top 50 Future Leaders by the Financial Times. Kian is also Advisor at United Nations Climate Change and One Young World Ambassador.

Kian regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network. He is deeply passionate about using the power of creativity for good.

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Council Members