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Beatrice is a Behavioural Science Consultant at LAB. She holds a BSc (Hons) Neuroscience from King’s College London and is undergoing Executive MSc in Behavioural Sciences at the London School of Economics. Bea has been developing LAB’s neuromarketing processes and leading consulting projects at LAB for 3 years. She has 6 years experience working in Digital and creative. She was previously a digital planner for the Google account at Essence, working in branding and design at Elmwood & Honey. Beatrice is a Keynote speaker at industry events including Women of Silicon Roundabout and Figaro Digital. She is a member of the BIMA Human Insights Council.