Beatrice Andrew

Behavioural Science Consultant

Biography

Beatrice runs a behavioural science consultancy, Be.a Consulting. Be.a Consulting helps brands apply behavioural insight by empathising with their audiences to design behavioural interventions, enhance product development and inform marketing strategies.

Bea provides bespoke services through a blend of research and creative workshopping, empowering teams to apply human insight easily and supercharge ideas.

Bea has 10 years of experience working in Digital and creative. She holds a BSc (Hons) in Neuroscience from King’s College London and an Executive MSc in Behavioural Sciences at the London School of Economics, with distinction.

Beatrice is a TEDxLSE speaker and keynote speaker at industry events such as Sitecore Symposium, InOrbit and Figaro Digital. She leads the BIMA Human Insights Council member and sits on the LSE Applied Behavioural Science event panel. Bea is also part of the Barnett Waddingham LLP consulting panel as a Senior Consultant in Behavioural Risk Advisory & Analytics.