Motivated by the fact that most LGBTQ+ hate crime goes unreported, the Vodafone Foundation, along with Stonewall and Galop, wanted to develop an app to help people from the community and its allies raise awareness of LGBTQ+ motivated hate crime, provide them with a way to report abusive incidents and access support when they need it most.
AKQA Leap worked with the Vodafone Foundation to shape and bring to life their vision, leveraging our expertise in product strategy, research, branding and design to create Zoteria, a new mobile app that enables people to report hate crime incidents, either against themselves or on behalf of someone else, and access support from LGBTQ+ charities.
Charity and Social Enterprise: Gold