Why Serial Acquirers Win—And What It Means for Marketing Communications

By M&A Advisory
01 May 2025

When it comes to M&A, timing the market might seem clever—but it’s consistency that delivers results.

A Bain & Company study found that companies making regular acquisitions—around one per year—outperform those who wait for the “right” moment by 130% in shareholder returns.

Why? Because serial acquirers aren’t just doing deals—they’re building a capability.

In the fast-paced world of marketing communications and consultancy, this approach gives businesses the agility to adapt, scale, and innovate faster than their peers.

The takeaway? Successful M&A isn’t about calling the top or bottom of the market. It’s about disciplined execution, strategic intent, and a long-term mindset.

Is your growth strategy built for consistency—or waiting for perfect conditions?

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