The insurance market is highly competitive with aggregator sites dominating the B2C market. What are insurers doing to improve their digital maturity and fend of the ever-increasing competition from insurtechs?
We researched the top 47 UK insurance companies to find out how effective their digital marketing activity is. Looking at 8 core aspects of each companies marketing activity allowed us to produce an overall score and rank them accordingly. Download the report and find out who comes top for insurance marketing.