Search engine optimisation (SEO) and Pay Per Click (PPC) are complementary search marketing tactics which can help drive targeted traffic to your website from the likes of Google and Bing. SEO is a long term strategy to gain organic rankings on search engine results pages. PPC is a quick way to reach the first page of Google, but at cost.
Explore our in-depth guide to search marketing and discover all the benefits and drawbacks of both SEO and PPC.