What is the secret to building fun and creative retail marketing campaigns that actually work?

By Hitsearch
21 Jan 2021

We look at the different elements of ideation, research, planning and implementation that are needed to develop a truly effective marketing strategy for retail organisations.

The blend that every successful (and fun) campaign needs to hit the mark on all fronts includes:

·         Audience insight drives everything – from fashion SEO to paid media and email marketing

·         Leveraging your own social media audience, as well as paid opportunities for reaching new potential customers with your strategy for social media for fashion marketing

·         Integrate UGC if you can

·         Seasonality, seasonality, seasonality

·         Remarket for the win

·         Influencer marketing (done right) can be a game changer


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