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We look at the different elements of ideation, research, planning and implementation that are needed to develop a truly effective marketing strategy for retail organisations. Many of the same runs true for other sectors too, including insurance SEO and multi-channel campaigns or other lead-gen projects.
The blend that every successful (and fun) campaign needs to hit the mark on all fronts includes:
· Audience insight drives everything – from fashion SEO to paid media and email marketing
· Leveraging your own social media audience, as well as paid opportunities for reaching new potential customers with your strategy for social media for fashion marketing
· Integrate UGC if you can
· Seasonality, seasonality, seasonality
· Remarket for the win
· Influencer marketing (done right) can be a game changer
Marketing activity that works well for retail can also contain elements that can be highly effective in other sectors too, e.g. for legal SEO or insurance marketing. Map the activity to your target audience and the objectives that you want to achieve to ensure your strategy is on track.