Schema markup, or vocabulary, is a type of markup that’s added to web pages. The code is a unique semantic vocabulary that applies itemscope and itemtype tags to page content.
Schema markup helps improve SEO. It contextualises content so that it is indexed differently and easily understood. It informs search engines what your data means and what your website is about, and presents this information as rich results, or rich snippets.
Schema markup is applied in one of three formats:
- RDFa – Resource Description Framework attributes
- Microdata – Informs search engines what the page elements are. It contextualises pieces of content so that search engines can surface them in search results
- JSON-LD – JavaScript Object Notation. Encodes linked data
Learn more about schema markup.
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