We’re absolutely excited to share the news that Passion Digital has been honoured Social Media Campaign of the Year at the prestigious UK Digital Growth Awards 2024 in partnership with our incredible client, Knight Frank. Having an award-winning social media campaign for one of our biggest clients is a huge achievement for the team.
The UK Digital Growth Awards celebrate excellence in digital marketing, recognising businesses that have demonstrated remarkable growth and success. These awards highlight the transformative journeys of companies that have risen from humble beginnings to become industry leaders, rewarding those who have delivered exceptional digital results.
Our recent win is a testament to the creativity, dedication, and innovation that our team consistently brings to the table. A standout example of this is our Agent Reels campaign—an exemplary paid social media initiative that not only garnered attention but also achieved remarkable results across various platforms. This recognition reinforces the idea that with the right strategy and flawless execution, even the most ambitious goals are within reach.
Our innovative paid social media campaign for Knight Frank Residential significantly elevated brand awareness and follower growth on key platforms like Meta and TikTok. By pivoting to reel content that featured estate agents giving property tours—rather than the traditional, non-human-centric property videos—we surpassed engagement targets by an impressive 106%, reduced Cost-Per-Lead (CPL) to just £0.15, and achieved over 1.3 million ThruPlays.
This strategic approach also catalysed a substantial increase in TikTok followers, from 2,200 to over 10,000. For those interested in learning more, we invite you to explore our comprehensive case study.
In addition to this remarkable success, we’re proud to have been shortlisted for two more prestigious awards:
Large Integrated Digital Agency of the Year
PPC Campaign of the Year (B2B)
A hearty congratulations to our Paid Media team for making the shortlist and securing a win! Their hard work and expertise have clearly paid off.
“We are thrilled and incredibly proud that Passion Digital won the Social Media Campaign of the Year Award at the 2024 UK Digital Growth Awards! This recognition reflects the hard work and creativity of our team as well as the commitment and partnership with our client Knight Frank. We always want to show our eagerness to Imagine Better, have a growth mindset, be connected and make a difference.” Carolina Abaunza Moreno – Paid Media Account Manager
This success wouldn’t have been possible without the unwavering support of our fantastic clients, especially Knight Frank. We extend our heartfelt thanks for entrusting us with your vision. A special shoutout to Don’t Panic Events for hosting such a memorable awards ceremony.
If you’re wondering how to run a social media campaign that delivers exceptional results, look no further than Passion Digital. Our expertise in crafting effective social media campaigns has been recognised at the highest level. Get in touch with us today to discuss how we can help you achieve your goals and join the ranks of award-winning social media campaigns.