Disney’s theme parks are attracting more visitors than any major sports league worldwide…and by quite some margin.
That’s what we learnt recently from an article, written by Christian Sylt for Forbes, that looked into attendance figures for theme parks and studied these alongside those for major sporting events.
It got us thinking about why theme parks are so vastly outperforming sporting events and what sport can learn from the giants of Disney and co.
The difference in attendance is huge, but there are some mitigating factors. For example, sports are not all played daily, whereas theme parks are usually open daily, year-round. Despite this, though, there is still a threat from their intelligent use of intellectual property rights, smart sponsorships and above all else, the focus on the experience.
Understanding the experience economy is important if you want to learn from theme parks’ successes. In the full article, we explore what the theme parks are doing so well and what steps sports can take to try to win back their fans’ attentions. We take a look at intelligent use of data, of the right partnerships, and how to embrace delivering experiences.
READ THE FULL ARTICLE HERE >>> What Can Sports Learn from Theme Parks?