What are the benefits of experimentation tools?

By Hayley Bonnick
21 Dec 2021

A study of 35,000 organisations identified the benefits of experimentation techniques such as split testing, to businesses shouldn’t be overlooked. When implemented, engagement increased, with page views rising 12% ahead of websites without experimentation in place.

Using testing software to learn how your brand’s target audience are responding to your website is critical to improve engagement, customer satisfaction and revenue. Using experimentation tools gives marketers valuable insight into how to enhance experiences and develop more meaningful relationships. Learn more about how to achieve this with Optimizely A/B testing.


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