The new Virgin Active Global Member Experience is an industry-first digital product experience that has been designed specifically to support all of our members at every stage of their health and wellness journey. It combines a best-in-class digital gym membership experience with an intuitive digital loyalty engine that rewards and encourages members to build healthy, lifelong habits which results in reduced member churn rates and a new standard for the industry lifetime member metric.
Virgin is known to be red (in some, but not all markets) but wanted a look and feel that fitted the price tag and positioning they take in each market. They decided red needed to be there but could no longer be dominant.
Digital Design / UI: Silver