Much like big data and digital transformation there has been a buzz around Artificial Intelligence (AI) and machine learning for a while now. However just because there is a lot of noise around a subject doesn’t necessarily mean it is ready to use for most marketers.
When Sitecore 9 was released last year powerful new features were launched simultaneously which bring tools like AI and machine learning into the reach of all Sitecore users in the form of Cortex.
If you want to learn how you can use Cortex to deliver value to customers and what you can expect from it in the future read our guide by Lead Architect, Dave Moore on Sitecore Cortex.