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Tarek is Co-President of BIMA and Founding Partner at Think, a digital agency with consulting at its core and recently acquired by EPAM, one of the world’s largest technology companies.
As part of EPAM, Think combines award-winning business transformation, creative and design experience with leading-edge product and platform engineering — at speed and scale. Working with clients such as Vue, Knight Frank, LV=, Shop Direct and Soho House to help them transform for the future.
Tarek has partnered clients through their most ambitious programmes including working with Atom to design a bank from scratch and working directly with JK Rowling to conceive and create Pottermore, a digital legacy for her most-loved story and one of the most exciting and anticipated publishing launches in years.
He has spent the past three years as co-president of BIMA, the industry association representing the digital and interactive media industry; evolving it into an entirely future facing initiative – combining its membership with other leaders shaping business to fundamentally power Britain’s digital industry and give it a voice.
Tarek is a regular marketing industry speaker and commentator in the trade and national media.