Simone Babb

AI / ML Commercial Product Lead, Digital Catapult

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Simone leads commercial engagement and strategy for AI and ML.  She works with industry and the start-up and scale-up ecosystems to accelerate the adoption of AI and Machine Learning in the UK. She has over 14 years in technology consulting at global tier 1 companies where she led programmes in the US, UK, and sub-Saharan Africa and developed a variety of technology commercial offerings.  Prior to Digital Catapult she led several complex AI engagements within Accenture focused on developing bespoke natural language processing products within the public and private sectors.  Simone built partnerships with the Home Office and GovTech/Public to accelerate the adoption of emerging technology within government.