Simon has over 30 years experience as a client-side Marketing, Sales and General Management professional, working in a number of categories including Construction, Hotels and, predominantly, Automotive.
He has held Board-level positions at Mercedes-Benz UK and Vauxhall, as well as Senior Manager roles at Hilton and BMW UK. He understands the complexities of working and delivering in large multi-National, matrix organisations and in highly regulated business sectors.
As well as developing and delivering successful product and marketing communication strategies at BMW, Hilton, Mercedes-Benz and Vauxhall, Simon has had full P&L responsibility while running the UK Parts and Service Division of Mercedes-Benz. He has considerable experience of selling through an independent wholesale channel to both business and retail customers, and in developing digital and e-commerce solutions and creating friction-free customer experiences in multi-channel environments.
Simon has the ability to see both the ‘Big Picture’ of a business and how it needs to change to meet the challenges of tomorrow, and to get into the necessary detail of business processes, customer touch-points, data management and ROI. He is a firm believer in the mantra that ‘Communication is Everything and Everything Communicates’, and that effective businesses need alignment of their internal culture and external brand promise.
BIMA member since 16th February 2021