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Robin is a founding member of the BIMA Growth Council and the Founder of Co:definery, a management consultancy advising agency CEOs on standout, conversion and profit.
He’s spent 20 years driving growth for startups, indies and global networks, across a range of emerging and traditional disciplines.
He’s also a mentor – or ‘man-bassador’ – for SheSays, an organisation helping women rise to the top of the creative industries, and a columnist for Marketing Week.
In his old life, Robin led winning pitches for the likes of Skype, Eurostar, Fujitsu, Experian, Spotify, P&G, ITV, Microsoft, Facebook and Ford, to name a few. He’s also a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council.
But while client challenges got harder, he saw agencies increasingly lag behind, with old-fashioned ‘best practice’ models for growth, new-business and profit dating badly.
Since founding Co:definery, he’s advised the CEOs and Founders of dozens of agencies; repositioning, refocusing and reorganising them to increase standout and win more often.