Natalie is recognised as one of the top three influential digital professionals in the UK (eConsultancy).
She has spent the last 20 years leading and growing agencies, including spending seven years as CEO of Global Marketing and Technology Agency Amaze, before joining TH_NK, acquired by EPAM in November 2018.
She has deep level expertise in building digital capability for agencies and their clients. She is well versed in M&A, agency integration, setting out digital visions and operating models, advising on global/local operations and developing talent and teams. She has extensive commerce experience, in particular working with manufacturers on D2C strategies. Additionally, she was a founder of a commerce SI start-up, Loop Integration, in the US.
She has worked with many leading global brands including Toyota, Lexus, ASICS, Unilever, Coca-Cola, Dyson and Adecco Group.
She is a passionate advocate, industry spokesperson and mentor for developing digital talent on a world stage.
She is a Fellow of WWF-UK, having spent six years as a trustee to the Charity. She is a Fellow and newly elected trustee of the CIM.
In 2018, she was awarded an Honorary Fellowship from Liverpool John Moores University for outstanding services to digital.
BIMA member since 25th November 2019