Matt leads the agency’s strategy and data teams. He is responsible for developing Digitas’ strategic and data capabilities and works with key clients, helping them to create connected experiences. A true all-rounder, Matt has a wide range of expertise across many marketing disciplines including digital, CRM, brand, customer experience, media, data, content and social. He’s worked in a range of agencies –from start-ups to scale-ups -across many blue-chip brands including GSK, Nestlé, 3, BT and Sky.
BIMA member since 25th November 2019