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Lydia is co-founder of FeedForward, a London-based artificial intelligence consultancy – it is our mission to bring together top academics and business leaders to apply the latest machine-learning research to real business and creative problems. She was previously Head of Growth at A.I. music startup, Jukedeck, and led them to receive recognition within the creative community through powering advertising campaigns and winning awards such as a Cannes Innovation Lion and BIMA Startup of the Year. She is committed to communicating the concepts and practical applications of A.I. in a way that everyone can engage with. She also speaks and writes about how the data we are using in machine learning is shaping the future of our culture…and our biases. She is a member of the BIMA London Council and a fellow of the RSA.