Liz Citron

User-centred. Digital transformation. Coach


Liz Citron is a digital transformation coach; she helps individuals, teams, and organisations find their way through the challenges of building customer-centric services that often need to incorporate new technology.

She has 25 years experience working with a wide variety of clients – from tiny businesses to huge organisations (like the BBC, the Guardian newspaper and government departments), giving her unique insight on what works and what doesn’t when it comes to digital transformation. It’s all about truly understanding your user/customer needs and shaping your business around serving them.

Liz is a Barefoot (PG Cert) certified coach, who builds on her business (MBA, Open) and user-centred training (MSc HCI, UCL) to support individuals and organisations on their digital journeys.