Liz Citron

User-centred. Digital transformation. Coach


  • Coaching & Mentoring
  • Coaching and Mentoring


Liz Citron is a leadership and team coach working in the digital transformation space; she helps individuals, teams, and organisations find their way through the challenges of building customer-centric services that often need to incorporate new technology.

She has over 25 years experience working with a wide variety of clients – from tiny businesses to huge organisations (like the BBC, the Guardian newspaper and government departments), giving her uncommon insight on the unique challenges that digital leaders and their teams face.

Liz is an ICF, PCC accredited coach, who builds on her business (MBA) and user-centred training (MSc HCI) to support individuals and organisations on their digital journeys.