Lawrence is Chair of the BIMA Immersive Tech think tank and he has 17 years+ experience in digital, integrated and creative agencies joining Karmarama in 2012.
In that time Lawrence has worked on global projects for BBC Worldwide, British Airways, Nokia, Range Rover, Unibet and Unilever.
As Managing Partner Innovation, he helps clients get commercial and creative advantage from key platforms, new technologies and the start-up community. Lawrence won the Unilever Foundry business for Karmarama in 2015 and since then has developed the agency’s- and his own- expertise and reputation in how brands, agencies and start-ups work together.
Outside of Karmarama Lawrence contributes to the wider industry in a number of ways. He regularly writes and talks about the impact of new technologies, startups and innovation for the likes of Campaign, The Drum, Silicon Beach, Marketing, Cannes Lions, SXSW, The British Council, ISBA, BIMA, The IPA and WARC- for whom he judged the Innovation awards in 2015 and 2016.
Lawrence is a Director of Innovation Social- a collection of 100+ UK industry innovators- and curates and their annual Innovation Stories conference.
Lawrence also plays an active role in a number of trade bodies and industry working groups. He is co-chair of the IPA Brand Technology Group, a member of both the BIMA Central Council and Google UK Creative Council, a start-up mentor for Unilever Foundry and The Friday Club and was named in The Drum’s 2016 list of the top 25 most influential people in Digital.
BIMA member since 25th November 2019