Lauren Dyer is a champion for immersive entertainment and web3, working to create new opportunities for brands through advanced digital humans and real-time, metaverse content. She joined the Dimension team as Director of Strategic Partnerships in 2019 and is responsible for long-term creative and strategic partnerships with brands, agencies and industry bodies including Microsoft and Puig.
With a resume including The Mill, MediaMonks and Stink Studios, Lauren has worked on some of the world’s first interactive films and immersive social content, producing tailor made projects for platforms such as Meta, Instagram and Snap.
Lauren is a passionate mentor and judge, and has spoken at conferences and events around the world. From The Exthereal Conference and Advertising Week Europe to Digital Shoreditch and D&AD. Lauren has been named a BIMA100 Tech Trailblazer and a Pitch Magazine Superwoman. She is co-chair of the BIMA Interactive Tech Council, helping the industry to understand the power of immersive technology and setting best practice.
BIMA member since 2nd January 2012