Lauren Archer Etherington

Brand Marketing & PR Consultant

Skills

  • Sales & Marketing
  • Management
  • Coaching and Mentoring

Biography

Hi, I’m Lauren 👋

I’m an Agency Marketing & PR Specialist, having cut my teeth in in-house senior agency marketing roles since 2014, before going it alone in 2018. I’ve worked in Brand Marketing and PR for almost 15 years, 10 of those working for and with Agencies.  Today, I run my freelance consultancy, Archer&, which aims to help agencies be sh*t hot at their own marketing.

I’ve helped countless independent agency founders in the UK gain clarity and control over their agency’s brand and messaging, helping them develop a strategy that delivers on their aims, objectives, hopes and dreams, taking them to £2m turnover and beyond with a clear and consistent strategic roadmap.

I understand the challenges faced in trying to effectively promote your Agency, build that coveted “go-to agency” brand, and seize every opportunity, whilst also servicing your clients. It’s the good old tale of the cobbler’s shoes, and agencies are often the worst for it. 

The fractional model I offer provides ambitious independent agencies with a highly experienced, well-connected senior communicator, at a rate that suits their business needs and goals at that time. 

I’ve got the client back catalogue, I’ve won the awards, and I’ve been there and done that when it comes to agency marketing. As a result, I’m an expert in helping agency founders and their agencies become unstuck. 

Outside of work, I’m a Mum, wife and avid foodie with a penchant for interior design, long walks and travel.