Director of Bluestripe, a specialist PR and marketing agency.
Justin Pearse has worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.
Previous to the Drum, Justin spent two years as Associate Director at content, community and communications agency Bite.
Before this, Justin was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where he spent 12 years in total.
He has appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.
Justin sits on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.
BIMA member since 15th August 2012