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Jo learnt her trade in the TV production studios of Rapid Blue, in South Africa before making her way to London’s agency land.
She started in resourcing and earned her ‘Swiss army knife’ nickname for the determination and creative ways she finds solutions to production and scheduling problems whilst increasing staff retention and profits at TMW, M&C Saatchi and LIDA.
Jo rapidly got promoted to Head of Operations at LIDA where she reported directly to the CEO and is now Head of Operations at Tribal Worldwide.
Throughout her career Jo has always been keen to give back to the agency and working to increase diversity everywhere she worked.
She co organises the Agile For Agencies meet up, mentors through BIMA and was awarded as a Hot BIMA 100 in 2016.