Janet Snedden

CRM, customer insight and data strategy consultant


CustomerKIND is an independent CRM, customer insight, analytics and data strategy consultancy. We bring a rare blend of deep data expertise and modern marketing know-how to help clients embrace customer-centricity. We can help with:

  • Customer Engagement & Marketing Data Strategy
  • Customer Insight, Segmentation & Targeting
  • Marketing analytics, KPIs, Dashboards, Measurement & Evaluation
  • Customer Journey Design and Marketing Automation Planning
  • Privacy by Design, GDPR Compliance and Data Governance 
  • Programme management, Proof of Concept Design and Delivery
  • Business Case Development and Senior Stakeholder Communication
  • Knowledge Management & Best Practice Promotion
  • Education, Training and Workshops

We help companies to identify, analyse and exploit data intelligence to drive strategy and communications programmes across paid, earned and owned media.  Major clients have included Lloyds Banking Group, Diageo, Emirates, Unilever, Cadbury (Mondelez), Kimberly-Clark, Morrisons, COI, Jaguar Landrover, Toyota, Virgin Atlantic, TUI, Iceland, Matalan, Best Buy, Axa Wealth, Oxfam and Asthma UK.  Our understanding of a wide range of disciplines has been invaluable in orchestrating the expertise within the very diverse team of discipline specialists required for successful multi-channel Customer Experience and Data Strategies.