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Gracie is VMLY&R’s Director of Emerging Technology and has over ten years’ experience working with digital technologies to design brand-consumer interactions that make a difference. From start-ups to global brands and everything in between, she has worked on almost every inch of the brand building pipeline championing the idea that technology is a means, not an end. Gracie regularly works with the world’s biggest technology providers and platforms to bring brands to life in places that matter most to consumers. When she’s not helping build connected brands, you’ll find her writing for the press or mentoring.