Freia Muehlenbein

Agency Consultant


Hi there, I’m Freia. 

I’m the owner of Be Reyt, an agency consultancy helping agency owners to remove current blockers and move their agency into the next stage of growth. As an agency owner, you won’t always have the headspace or time to take a step back and reflect on your growth plan, or operational efficiencies. Things can get blurry as the day-to-day gets in the way. 

I love getting under the skin of agencies, defining problems, finding solutions, and seeing changes through to the implementation of positive, embedded ways of operating. My biggest reward is to see agency owners and senior leaders regain a sense of clarity and calm, and confidence that their agency vision and efficiencies are back on track. 

Most of my work with agencies focuses on: 
• Agency strategy delivery
• Operations, processes, efficiencies 
• Management, leadership, team design 
• Change management 
• Sales process and pitch
Some of the outcomes you can expect are: 
• Clearly defined agency growth plans 
• A clear process for strategy delivery, with agreed routines and levels of accountability 
• Efficient operations with healthy profit margins 
• Clearly defined client processes, improved client retention and growth 
• Strong leadership and teams, with the right people in the right roles 
• Solid plans to deliver strategic changes with buy-in from teams 
• Improved pitch close rates 

Previous to my role as a consultant, I worked agency-side for 12 years and was responsible for delivering the strategy and change programs for one of the most successful 150-strong digital marketing agencies in the UK. I worked with the Board and senior leadership team to translate the agency vision and targets into workable initiatives and implement changes across sales, marketing, people, operations, and client services. 

My work directly impacted EBITDA, client growth, pitch close rates, revenue, and staff satisfaction. Earlier in my career, I scaled a digital content and online PR department from 0-100 people. Over seven years, I diversified the offering various times, restructured teams, won pitches with some of the most recognisable brands, and shaped all operations to maintain healthy margins and happy teams. 

I’m a qualified Agile Change Manager with APMG International, a Mental Health First Aider, and experienced manager, and understand how to deliver change with a human-centric approach. 

I love to meet agency folk for a cuppa and listen to their experiences with strategy delivery. I’m based in Leeds, but work with clients globally. Message me on for a chat.