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Portuguese native Frederico Roberto has been working in creative advertising and communications for the past 20 years for different global markets like EMEA, LATAM and APAC. Based in London for the past 8 years, Frederico’s creative collaborations include clients such as Samsung, HP, Fox International Channels, Nestlé, Bentley Motors, Xbox, Colgate, Virgin Active, Bentley Motors, Unilever, DIAGEO and BP, to name a few. Passionate at heart for solving problems, Frederico has collected more than 40 international creative awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs and has been judging several prestigious international festivals such as Dubai Lynx, D&AD and New York Festivals. But, in his own words, what he probably likes the most is to lend a helping hand to up and coming talent around the world, in the numerous workshop and inspiration sessions he drives at the behest of several organisations.