Emma is Co-Founder of More Human, a tech start-up targeting social isolation and loneliness by supporting community leaders to better engage their members and have greater reach. She is also a Digital Strategist at Parkinson’s UK where she heads up the charity’s work testing and validating devices and apps for people with the condition. Emma, herself, was diagnosed with Parkinson’s at the age of 29 and it’s taken her on quite a journey. In 2018 Emma was featured on BBC2’s The Big Life Fix where Microsoft’s Haiyan Zhang designed and made a bespoke watch to counteract her hand tremors and help her draw again. Emma saw for herself through this experience the power of technology as a vital part of the toolkit of those living with physical challenges. As an ex Creative Director Emma is passionate about clear and accessible design and champions the importance of balance between accessibility and visual style in product and creative design.
BIMA member since 3rd June 2020