Eloise joined Lowe Profero as ECD in February 2014, on the day the agency was acquired by the Lowe network. Since then she’s been helping build a more integrated approach to digital, working with global clients across the Lowe & Partners network.
She’s a hybrid kind of creative director, with a broad range of experience across ATL, digital and integrated agencies. Previously, she was creative director at Havas Worldwide London, running accounts from Citroen to Kraft to Danone Waters. Previous to Havas, Eloise worked at RKCR/ Y&R, St Luke’s, AKQA and Work Club.
She believes the best ideas come out of a culture of optimism and collaboration, not fear and closed doors – attributes she brings with her to the BIMA executive board. She’s a big fan of creative misfits, working mothers and natural entrepreneurs.
BIMA member since 25th November 2019