Dom Collins

Co-Founder, Darabase


A senior, entrepreneurial and transformational business leader with broad digital and marketing experience across Jaunt, Legal & General, EE, Orange, Autotrader, Sky as well as launching, advising and investing in innovative and successful digital start-ups. Held CEO, CMO and Senior Director positions, leading large teams with full £100m+ P&L responsibility across FTSE 100 and multinational organisations. Strong mix of commercial acumen and creativity.

Passionate about transforming customer experience, especially through the lens of digital, mobile and technical innovation, to step change brand engagement and accelerate growth and profitability. Thrives when building and leading a dynamic, agile and committed team within forward-looking organisations that are committed to driving success and differentiation through a genuine focus on their customers.

Specialties: Marketing and Digital Transformation, Brand Marketing & Communications, Digital and Programmatic Marketing, Virtual Reality, Augmented Reality, Insight, Research & Analytics, Customer Experience, CRM, eCommerce, Multichannel / Omnichannel, Advertising Sales, Content Marketing, Social, Product Management, Proposition Development, Agile in a business environment, Business Strategy and Delivery, Commercial Development and Business Management, Employee Advocacy & Engagement.