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As Cancer Research UK’s Content Strategy Lead, Chris helps the charity create content that hits the sweet spot between user needs, business needs, and what’s possible with the resources available. He has over 10 years’ experience working with digital and print content across the private, agency and charity sectors. And has delivered copywriting projects, large scale content strategies and everything in between.
He believes content works best when it’s relentlessly focused on user needs, and has the processes, structures and workflows it needs to scale.