Chris Averill

Author, Business Mentor and Coach


Aurthor of Build, $ell, Retire.
Founder of We Are Experience (WAE) which I sold in 2016 to Globant, past BIMA non executive. I am a great listener, I know the secrets behind successful business growth and sales and I have time on my hands. 

I have spent over 25 years leading digital businesses from the world’s first interactive TV service to Andersen’s first digital UX team. I grew WAE from a small team in London in 2003 to an international service design consultancy with a US office in New York working with many of the world’s most successful  brands including TfL, Amex, Citibank, Lloyds, HSBC, Met Police, Zurich, National Express, Santander, Disney, LATAM Airlines, NY Gov. 

I am now semi-retired splitting my time between coaching founders of growth businesses, often helping them out of a hole, flying around the UK in a small plane, hanging out with my daughters, wife and dog, and sailing.