Cecilia “Chily” de la Viesca brings over 12 years of digital marketing insight to her role at Passion Digital, where she leads New Business, Marketing, and Client Services. With a deep-rooted passion for organic marketing and an unwavering dedication to client advocacy, Chily inspires the team to “Imagine Better” every day.
Her expertise spans cross-channel strategy, international SEO, content, paid media, and now AI Search, all underpinned by a strategic vision for growth-stage brands .
Chily’s leadership extends beyond Passion Digital. She’s an active member of BIMA (since November 2019), a respected judge, and contributes thought leadership on evolving digital landscapes like AI‑powered search and voice and visual search trends.
Her drive is evident in initiatives such as Passion Digital’s 10‑year charity fundraiser, where she co-led efforts to raise over £7,000 for local causes, demonstrating her commitment to purpose-led business.
