Breda Doherty

Head of Strategy, Equator

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Strategist with 8 years experience helping brands move forward. Head of Strategy at Equator.

I use evidence based research to help brands look at their audiences and markets in new ways. I love the challenge of coming up with new ideas. I’ve delivered strategic initiatives for brands across financial services, travel & hospitality, public sector, non-profits, and more.

I believe you need to firstly understand your brand, critique your brand and put in place the right foundation if your business is to survive in an increasingly complex consumer market. We get this foundation right before looking at the digital channels your brand uses to communicate and engage consumers.

Equator –
The Digital Strategist –