Every year the equivalent of one garbage truck per day of plastic is dumped in our oceans, rivers and seas.
The United Nations Environment Programme’s mission is stop it.
The UN team tasked 1000heads with developing a digital communications strategy and campaign that would make people, government and industry stop, listen and act to turn the tide on plastic pollution.
With awareness of plastic pollution high, particularly single-use plastics – our campaign needed to focus on creating a sense of urgency and on revealing the sources of plastic pollution suffering lower awareness.
We posed a simple question… If plastic pollution around the world is too easy to ignore, what if we literally polluted people’s social feeds to get their attention?
To stand out, we created discomfort in the place people’s attention was focused – social media – compelling them to open their eyes and stop ignoring the problem.
The Face The Plastic Truth campaign disrupted feeds with social-first creative, designed to prompt people to take action, pledge support and find out more about just how deep the problem goes.
Not for Profit, Charity & Education: Silver