BIMA Awards 2022 Face the Plastic Truth

Produced by: 1000heads Produced for: United Nations Environment Programme

Winner

Face the Plastic Truth

Every year the equivalent of one garbage truck per day of plastic is dumped in our oceans, rivers and seas.

The United Nations Environment Programme’s mission is stop it.

The UN team tasked 1000heads with developing a digital communications strategy and campaign that would make people, government and industry stop, listen and act to turn the tide on plastic pollution.

With awareness of plastic pollution high, particularly single-use plastics – our campaign needed to focus on creating a sense of urgency and on revealing the sources of plastic pollution suffering lower awareness.

We posed a simple question… If plastic pollution around the world is too easy to ignore, what if we literally polluted people’s social feeds to get their attention?

To stand out, we created discomfort in the place people’s attention was focused – social media – compelling them to open their eyes and stop ignoring the problem.

The Face The Plastic Truth campaign disrupted feeds with social-first creative, designed to prompt people to take action, pledge support and find out more about just how deep the problem goes.

Categories

Not for Profit, Charity & Education: Silver

Get to know the 1000heads team

  • Ideation Director: Tudor Feraru
  • Design Director: Mark Wilson
  • Account Director: Simon Berry
  • Group Community Director: Leah Kendall
  • Community Manager: Millie Birch
  • Group Design & Production Director: Ian Mann
  • Insight Director: Philippa Edmonds
  • Account Lead: Tamara MacIntyre
  • Insight Lead: Katie Dennis