In the world of B2B marketing, knowing which pages on your website are driving the most traffic, from where, and which particular topics are more popular than others and help to convert, is absolutely vital.
With the right marketing technology in place, integrated with the right systems, seeing which potential prospects and current customers visit your website can help you prove the value of your inbound marketing and generate more revenue for your business.
Read about how to track who’s coming to your website.