To mark the Platinum Jubilee of Queen Elizabeth II, The Tower of London has planted over 20 million flower seeds to create a Superbloom in its historic moat. The Superbloom will create a haven for pollinating insects and seed-eating birds in the heart of London, transforming the moat into an evolving sea of colours over the course of the summer.
Partnering with PRELOADED, Historic Royal Palaces wanted to explore how an AR experience could democratise access to this major public spectacle and engage audiences beyond the tower walls. Leveraging the power of Niantic’s Lightship Platform, we created Tower Superbloom AR – an AR experience that extends this site-specific event to everyone, anywhere.
Best Immersive Experience: Silver