An important aspect of writing effective SEO content is to create as much relevant ‘link juice’ on any given page as you can. Whether you’re pointing users to web pages in your own website (internal links), to other related websites (external links), or have inbound links (backlinks), link building improves page authority and SEO prospects.
Of course, there are negative aspects to cramming a web page with spam links, but most of the time content creators are just going about their task of generating as much (honest) compelling content as possible.
But is there a web page link limit and how many links should a page have?