BIMA Awards 2023 Thredd

Produced by: Screenmedia Produced for: Thredd

Winner

Thredd

Thredd, a leading fintech firm, underwent a digital transformation to reposition itself as a confident industry leader after a successful funding round and rebrand. The goal was to create a standout website reflecting Thredd’s ethos of ‘true partnership,’ represented by an interconnecting thread.

We embraced sustainability by using vector-based file formats for animations, reducing environmental impact. Launched in April 2023, Thredd’s new website, a fusion of innovative design and clear messaging, was hailed by stakeholders, solidifying its place in the market and exemplifying the transformative power of creativity in the digital sphere.

Categories

Digital Design / UI: Gold

 

The team

  • Sara Kinnear – Strategy Director
  • Chris Lord – Product Owner
  • Stephanie Pender – Senior Project Manager
  • Jack Liddell – Project Manager
  • Matt McNally – Lead UX Designer
  • Gabrielle Corbet – UX Designer
  • Richard Kinsella – Lead UI Designer
  • Arianna Valentini – UI Designer
  • Andrew Shaw – Lead UI Developer
  • Nicole Shek – UI Developer
  • Lachlann Rattray – Lead Technical Director
  • Stephen Gardener – Technical Director and Infrastructure
  • Stuart Pettie – QA Tester