BIMA Awards 2022 The Truth, Undressed

Produced by: AnalogFolk Produced for: Canesten, Bayer Consumer Health

Winner

The Truth, Undressed

The Truth, Undressed is an education-at-scale programme showcasing the truth about vulval and vaginal anatomy and health. The innovative project is a groundbreaking digital platform and a first in the education world, helping to fill the knowledge gap on the internet in terms of vaginal health.

The Truth, Undressed teaches the reality of how our bodies look and behave, with unprecedented access to real and diverse photographs of vulvas and discharge, all shot in a non sexual context, helping young people become more informed and better armed to spot and address concerns about their own intimate health.

 

The programme consists of an educational microsite and social media awareness videos, along with free, comprehensive lesson plans developed in collaboration with national body The PSHE Association, which enable students and teachers to learn from reality and gain valuable knowledge about the truth of vaginas and vulvas.

Categories

Healthcare & Wellness: Gold

Trailblazer Award: Gold

Get to know the AnalogFolk team

  • Creative Director: Sara Pouri, Amandine Fabian
  • Copywriter: Jacqueline Hedge, Tabitha Burns
  • Art Director: Gracie Hawes
  • Design: Eve McQuaid, Liam Thomas, Margaria Iosif, Paul Woodward, Gabriella Renka, Lizzy Davis, Dan Saxton, Nina Pitrakao
  • Strategy: Vee Lockey, Alisa Maul, Caitlin Liebenberg
  • Associate Client Partner: Sarah Baumann
  • Producers: Molly Carter, Jo Charalambous, Natalie Dobbin
  • Executive Producer: Stuart Pearman, Charlotte Ludlow
  • Production Company: Untold Fable
  • Editor: Margaria Iosif
  • Photographer: Sophie Mayanne